Journal 5

http://www.genderads.com/Fem._Roles.html#12

This ad show the well known World War II icon. Rosie the Riveter. During World War II, Rosie the Riveter empowered women to work in the factories while the men were away, fighting in the war. Originally Rosie the Riveter played an important role in making both men and women feel that women could do a man's job too. But in this ad, the product is Clorox cleaning supplies. Although, this may seem like another way to try and empower women, it actually does the opposite. It creates the image that women are only powerful and and useful doing household work. The ad claims that "we have the power... the power to clean anything". I feel that this ad goes against everything that women have worked for during and after World War II.