This is an advertisement by Ralph Lauren that brought about much controversy. The model for this photo was later fired for gaining weight. In society today there is a lot of pressure for women to be thin. Models going down the runway, and women on magazine covers and advertisements are all very tall and thin. It makes everyone think that women should be thin to beautiful, when in fact being too thin is actually worse than being a little over weight. Women think that they have to look like this image, and are starving themselves and becoming anorexic. Gender does play a very important role here. In general women models are around 6 feet tall and wear a size 2, but men models are also 6 feet tall and are more average in weight. There is too much pressure from every avenue for women to be thin in today's society.