[The words above the tunnel translate to, 'the axe effect'] This ad is trying to say that if you wear axe women's legs will just part for you undoubtedly. Though, what it says about our culture is that we're all shallow. It says that men have to wear a certain scent to get a woman to have sex with him and for women, if a man just happens to smell nice she'll part her legs like the red sea. It's actually a kind of gross ad and it degrades women by portraying them as some sort of sexual prize or object that men get for wearing axe. The values it projects are ones of promiscuity, male chauvinism and shallowness.
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