I think Bing is a great example of an appealing website. It is simplistic enough that it is easy to navigate to different pages and find what you are looking at. It does not overwhelm the viewer with too much color or unnecessary images or design aspects. However, it also catches the audience's attention with a new and interesting picture every day, and the different interesting facts that the reader discovers when moving the mouse over the picture, keeps them intrigued and wanting to learn more.
Wikipedia is a website that I feel is not very appealing, because it is boring, and does not capture or keep the reader's attention at all. The background is plain white, and the site usually contains just paragraphs of information with, occasionally, a few pictures thrown in. There are no interesting colors, or images or even different fonts or text organization to interest readers.
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