This Billboard is for my most recent favorite reading-eat pray love. When discussing values in relation to gender there is a lot of symbolism in this ad. To begin, Julia Roberts is clearly enjoying her icecream(this is the focus of the ad). This book is all about the travels or a female or , to put bluntly, analyzes every small aspect in her life and is trying to reach a happier state. Men simply do not think this way. They don't spend pages and pages and hours and hours disucssing their love to food or specifically, icecream. However it goes along with the theme of this novel-which is essentially to live in the moment and appreciate all you have. You notice she is also standing netx to a nun and looks as if she is in front of a church. This ad is geared towards introspective women who are interested in her journey. This draws attention to the different elements that are involved in the film. The small print says "Let yourself GO". Again, a phrase that is much more geared towards the female mentality.