This ad depicts the gender stereotype that females want to be skinny. It targets that idea because it is widely believed to be a common thought amongst women and in turn it will aid PETA's cause. The value behind this ad is the fact that it is projecting the thought that if you are vegetarian you will be skinny. This makes being a vegetarian more valuable to women because it is directly benefitting them if they lose weight and don't have any blubber.
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